How to use google as a local business

How to use google as a local business

If you’re a business owner who’s looking to make the most of online resources, you’ll want to take a look at Google. Google can be used in a number of ways to help your construction business, from finding potential customers to tracking your business’s online presence. In this article, we’ll go over some of the best ways to use Google for your local business.

Google Maps

Let’s start simple. Google Maps is a great way to find potential customers in your area. By entering your business’s postcode into the Google Maps search bar, you’ll see a map of your area with pins marking the locations of businesses that are nearby. You can then click on these pins to see business information, including the business’s name, address, and phone number.
Go now and list your business on google for free, and let people discover you organically without paying anything!

Google Local Leads

My team and I are currently managing more than a £10,000 budget per month for clients. Google local leads are the way to go! It’s one of the most powerful tools google has to offer us. Do your research, plan your strategy, find your keywords for each service you provide, and charge your phone because is going to ring non-stop! Google customer support is very strong they assign professional help since day-1.

Google Ads

Google Ads is a tool that allows you to create ads that will appear in Google’s search results. Similar to Google Local Leads, but on google ads you pay-per-click(PPC) instead of Google Local Leads that you pay per phone call. When someone searches for a term related to your business, they may see one of your ads. Google Ads can be a great way to reach potential customers who are already interested in your services. Consider running Google Ads instead of Google Local Leads if you don’t want people to directly call you but you want them to feel out a form.

Search Engine Optimization

Search Engine Optimization(SEO) is important to be part of your long-term strategy to increase your lead quantity and keep your customer pipeline always full! This will not work straight away and will not bring you crazy results right out of bat. SEO is when you use different tools and strategies to build credibility with Google and in exchange they will rank you higher than your competitors.
How you can do that? Read books, watch YouTube videos, study your competitors and try new strategies regularly.
Do you want to save time? Work with me and my team to save time and money in the long run for a standard monthly fee.

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  • List your construction on Google Maps.
  • Try out Google Local Leads.
  • Try search Google ads.
  • Put SEO in your long term marketing strategy.

As you can understand this article is more general pointing few tools that you can use to leverage google search engine to gain business. A lot of my clients that doesn’t want to deal with social media, Google is the main stream of leads, and is working very well. However, a combination of marketing strategies, can skyrocket your business withing the first month.

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